It’s important that you understand how the Meta ads algorithm works. It has strengths and weaknesses that can help or hurt you. Here’s why…
Understand the Meta Ads Algorithm
Do Not Make This Mistake with Conversion Rate and Meta Ads
Meta advertisers often give in to a certain temptation when it comes to a landing page’s conversion rate and outsmarting the algorithm.
Should You Go Broad with Facebook Ads Targeting?
Should you go broad with your Facebook ads, skipping interests and lookalike audiences? The approach has merit in some situations…
Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers
If you optimize for ViewThru and get hard-to-believe results, it could be due to the Audience Network Rewarded Video placement. Here’s why…
Facebook Needs an Ads Optimization Option for Content Creators
Facebook ads optimization is amazing for ecommerce businesses, but it’s lacking related to quality for content creators. Here’s why…
Advertising Foundations: 8-Part Series [FREE]
Advertising Foundations: 8-Part Series [FREE]
There are 8 primary characteristics of successful Meta advertisers that separate them from the rest. Subscribe to get this free 8-part series emailed to your inbox.
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Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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