Should you go broad with your Facebook ads, skipping interests and lookalike audiences? The approach has merit in some situations…
Should You Go Broad with Facebook Ads Targeting?
Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers
If you optimize for ViewThru and get hard-to-believe results, it could be due to the Audience Network Rewarded Video placement. Here’s why…
Facebook Needs an Ads Optimization Option for Content Creators
Facebook ads optimization is amazing for ecommerce businesses, but it’s lacking related to quality for content creators. Here’s why…
Of 4,200 Visitors Driven by a Facebook Ad, How Many Should Convert?
I recently created a series of Facebook campaigns that sent 4,200 visitors to my website while optimizing for scroll. How many would convert?
Hands On with ODAX: A Guide to Facebook Objectives
Facebook is slowly rolling out ODAX (Outcome-Based Ad Experiences) for campaign objectives. Here’s a detailed, hands-on guide to the changes.
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Jon Loomer
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The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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