Facebook is slowly rolling out ODAX (Outcome-Based Ad Experiences) for campaign objectives. Here’s a detailed, hands-on guide to the changes.
Hands On with ODAX: A Guide to Facebook Objectives
ODAX: Facebook Simplifies Campaign Objectives
Facebook Ads Manager is moving to Outcome-Driven Ad Experiences (ODAX) that impacts objective selection (moving to 6). Here’s what I know…
New Facebook Ad Design Puts Focus on Objectives: What You Need to Know
Facebook updated ad creation design within the self-serve ad tool and Power Editor to favor an objective-based focus. Here’s what you need to know.
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