Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.
Facebook Paid Reach: Why Your Reporting May Miss the Complete Picture
Facebook Ads Manager and Power Editor Combine Into One Tool
Facebook is combining Ads Manager and Power Editor into one powerful tool. No functionality will be lost. Here are the details that you need to know…
New Facebook Ads Manager: A Complete Guide
The new Facebook Ads Manager is rolling out globally, and it’s slick! Here’s a complete guide of everything you need to know, including new features.
How to Create Effective Facebook Ad Reports for Clients
One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…
Edit Facebook Ads: Link Thumbnail Image, Headline, Text, Description
Advertisers can edit the thumbnail image, headline, text and description of link ads — even dark or unpublished posts. Here’s how…
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Jon Loomer
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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