Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting, but that’s a section that many advertisers neglect. It made little sense, really,… Read more »
Facebook Ads Manager changes regularly. Keeping track of those changes can be challenging. Thankfully, there are some resources that can help.
Facebook is removing Partner Category targeting. To be sure your campaigns will not have any issues, you can edit ad set targeting. Find out how, here.
Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.
Facebook is combining Ads Manager and Power Editor into one powerful tool. No functionality will be lost. Here are the details that you need to know…