Conditional formatting allows you to add color to cells in your custom ad reports based on performance rules. Learn more about it here…
Missing Metric Totals in Facebook Ads Manager: What to Do
Have you had issues with missing metric totals in Facebook Ads Manager? This isn’t a bug. There’s a reason for it, and here’s what to do…
How to Create and Use Custom Metrics in Facebook Ads Manager
Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting, but that’s a section that many advertisers neglect. It made little sense, really,… Read more »
Facebook Ads Manager Changes: How to Keep Up
Facebook Ads Manager changes regularly. Keeping track of those changes can be challenging. Thankfully, there are some resources that can help.
Facebook Partner Categories Removed: What Now?
Facebook is removing Partner Category targeting. To be sure your campaigns will not have any issues, you can edit ad set targeting. Find out how, here.