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Facebook Ads Reports: A Tour of a Powerful New Tool

July 16, 2013 by Jon Loomer - 23 Comments

Facebook Ads Reporting Edit Columns

Facebook has updated their ads reporting tool, and it can be incredibly powerful for advertisers. Here is a detailed overview of the features.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Ads Reports, Facebook Advertising

How to Target a Facebook Ad at Your Email List in Power Editor

July 3, 2013 by Jon Loomer - 3 Comments

I answered a very complicated question about Facebook ads in four minutes. But I also was able to answer a few more questions!

Filed Under: Facebook Marketing Tutorials, Video Blog

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Audiences, Facebook Lookalike Audiences, Facebook Power Editor

Facebook Conversion Specs: How to Optimize for Page Post Ad Actions

May 28, 2013 by Jon Loomer - 25 Comments

Facebook Conversion Specs Overwrite Actions

Most advertisers do not realize that they can customize the way their Facebook ads are optimized through the use of conversion specs. Here’s how…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Conversion Specs

FBX: How to Create Retargeted Facebook Ads with AdRoll

May 8, 2013 by Jon Loomer - 14 Comments

AdRoll Free Trial

FBX is a powerful way for businesses to target Facebook users after visiting their websites. Here’s how to get started on AdRoll with a $60 free trial.

Filed Under: Facebook Marketing Tutorials

Tagged With: AdRoll, Facebook Ads How To, Facebook Advertising, Facebook FBX, PerfectAudience

FBX: How to Create Retargeted Facebook Ads with PerfectAudience

May 6, 2013 by Jon Loomer - 26 Comments

FBX Facebook Exchange

FBX, Facebook’s ad retargeting product, isn’t just for the big brands. Here’s how you can create your own FBX campaign with PerfectAudience…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook FBX, PerfectAudience

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