You can now run Facebook lead ads utilizing Gated Content. This way, leads can download your free file directly from the form. Here’s how…
Facebook Lead Ads Gated Content: Download a File Directly From a Form
Example: How to Use Custom Metrics in Facebook Ads Manager
Custom metrics can be hugely valuable by telling a more complete story than the core metrics in Ads Manager. Here are examples…
Special Ad Audiences Going Away for Facebook Targeting
If you run Facebook ads promoting a Special Ad Category, Special Ad Audiences are going away. Here’s what you need to know and how to adjust.
New B2B Targeting Options for Facebook Ads
Meta recently revealed several new options for B2B targeting to help isolate business decision-makers. Here’s how it works…
Advantage+ Creative: Automatically Optimize Facebook Ads
When you turn on Advantage+ Creative, your Facebook ads will be automatically optimized based on your audience. Here’s how it works…
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Jon Loomer
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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