Facebook Ads How To Archives - Jon Loomer Digital

Facebook’s Text in Ad Image Rule is No More: Now What?

September 23, 2020 by Jon Loomer - No Comments

Facebook’s text in ad image rule may be dead, but what does that mean? Should you use lots of text in ad images now? We investigate…

Facebook’s Text in Ad Image Rule Appears to be Dead

September 22, 2020 by Jon Loomer - No Comments

There was a time when advertisers were prohibited from using more than 20-percent text in images. Then, in 2016, Facebook went to a convoluted OK/Low/Medium/High scale that throttled distribution based on the amount of text. And now, all enforcement appears to be dead. First reported by Matt Navarra, and documented by Social Media Today: BIG… Read more »

Facebook Saved Audiences: How to Save Time Creating Facebook Ads

September 22, 2020 by Jon Loomer - 21 Comments

Facebook Saved Audiences

Advertisers can save time by using Facebook saved audiences. Here’s how to set them up and use them during your regular setup process.

The Ideal Naming Convention for Facebook Advertising Campaigns

September 22, 2020 by Jon Loomer - 24 Comments

Facebook Campaign Naming Convention

If you’re an organized Facebook advertiser, you need to use descriptive naming conventions — either manually or using name templates.

Create an Audience of People Who Spent the Most Time on Your Website

September 22, 2020 by Jon Loomer - 27 Comments

Facebook Time on Website Custom Audiences

One way to isolate your high-quality website visitors is by targeting website custom audiences based on time on your website. Here’s how…

WARNING: We have detected that you currently have Javascript disabled. This website requires the use of Javascript, for the best possible viewing experience we highly recommend that you enable Javascript via your browser's options.