Targeting has become more powerful for brands that utilize Events with Facebook Event Custom Audiences. Here’s everything you need to know about them…
Facebook Messenger Ads: A Guide
Facebook Messenger ads allow advertisers to reach their target audience in new and creative ways using destination and placement. Here’s a complete guide…
Facebook Ads: Create Audiences of Those Who Engage on Instagram
Facebook advertisers can now create audiences of people who have engaged with their business profiles on Instagram, providing more targeting power.
Facebook Metrics: New Ways to Measure Ad and Page Engagement
Facebook has announced several new metrics that will help marketers better understand engagement with their ads and page. Here is what you need to know…
Facebook Ads: Create a Value-Based Lookalike Audience
Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here’s how.
Geography and the Problem with Facebook Ads Optimization
When Facebook optimizes your ads, they look to get the most actions for the lowest price. This can present problems with quality. Here’s a case study…
How to Create Conditional Answers for Facebook Lead Ad Forms
You can now create conditional answers for Facebook lead ad forms to collect information specific to answers previously given on the form. Here’s how…
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