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How to Use Facebook Lookalike Expansion

September 27, 2021 by Jon Loomer - No Comments

When Facebook Lookalike Expansion is enabled, your audience will dynamically expand beyond the percentage you selected to get better results.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Targeting, Facebook Ads How To, Facebook Advertising, Facebook Lookalike Audiences, Facebook Targeting Expansion

Audience Targeting Options Facebook Needs in the Age of Less Tracking

August 9, 2021 by Jon Loomer - No Comments

Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Targeting, Facebook Custom Audiences, Facebook Page Engagement Custom Audiences, Facebook Pixel, Facebook Website Custom Audiences, iOS 14

How to Create Facebook Video Engagement Custom Audiences

October 7, 2020 by Jon Loomer - No Comments

Facebook video is popular and engaging, and you can leverage that engagement with Facebook video engagement custom audiences. Here’s how…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Targeting, Facebook Ads How To, Facebook Advertising, Facebook Custom Audiences, Facebook Video Engagement Custom Audiences

How to Create a Facebook Custom Audience Based on Your Customer List

October 7, 2020 by Jon Loomer - No Comments

This is a detailed tutorial on how to create, use, and abide by the rules associated with Facebook custom audiences based on a customer list.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Targeting, Facebook Ads How To, Facebook Advertising, Facebook Custom Audiences

How to Target Referral Traffic with Facebook Ads

February 7, 2019 by Jon Loomer - No Comments

Target Website Referral Traffic with Facebook Ads

You can target referral traffic with Facebook ads based on where people came from to visit your website. You need to first update your pixel. Here’s how…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Targeting, Facebook Ads How To, Facebook Advertising, Facebook Pixel, Facebook Pixel Parameters

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For Advanced Facebook Marketers
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