When Facebook Lookalike Expansion is enabled, your audience will dynamically expand beyond the percentage you selected to get better results.
How to Use Facebook Lookalike Expansion
Audience Targeting Options Facebook Needs in the Age of Less Tracking
Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…
How to Create Facebook Video Engagement Custom Audiences
Facebook video is popular and engaging, and you can leverage that engagement with Facebook video engagement custom audiences. Here’s how…
How to Create a Facebook Custom Audience Based on Your Customer List
This is a detailed tutorial on how to create, use, and abide by the rules associated with Facebook custom audiences based on a customer list.
How to Target Referral Traffic with Facebook Ads
You can target referral traffic with Facebook ads based on where people came from to visit your website. You need to first update your pixel. Here’s how…
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