You can target referral traffic with Facebook ads based on where people came from to visit your website. You need to first update your pixel. Here’s how…
How to Target Referral Traffic with Facebook Ads
How to Determine Facebook Ad Spend by Country
This is a step-by-step tutorial helping you understand how you’d separate countries by ad set, and how you’d determine the Facebook ad spend by country…
New and Reinstated Professional Targeting Options on Facebook
Facebook quietly announced some new and reinstated professional target options. We did a quick review to see what may have changed.
Facebook Responds: No More Partner Categories Targeting
In the wake of the Cambridge Analytica scandal, Facebook is making a big change for advertisers, removing Partner Categories from targeting options. Here’s what you need to know about the update…
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Jon Loomer
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