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Master **Short-Form Video** with The Short-Form Video Blueprint!

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The Interests That Facebook Advertisers Can Use to Target You

April 20, 2022 by Jon Loomer - No Comments

Recent studies indicate 30% of interests used by Facebook advertisers for targeting are inaccurate. So what interests are used to target you?

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Interests, Facebook Ad Targeting, Facebook Ads How To, Facebook Advertising

Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant

April 18, 2022 by Jon Loomer - No Comments

A recent study suggests that about 30-percent of Facebook interests used for ad targeting are inaccurate. Here’s what was found…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Interests, Facebook Ad Targeting, Facebook Ads How To, Facebook Advertising

10 Facebook Website Custom Audience Strategies

February 14, 2022 by Jon Loomer - No Comments

I use website custom audiences in 10 primary ways using base methods, standard events, and custom events. Here’s exactly what I do…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Targeting, Facebook Ads How To, Facebook Advertising, Facebook Custom Events, Facebook Pixel, Facebook Standard Events, Facebook Website Custom Audiences

Facebook Removed Thousands of Detailed Targeting Options

February 7, 2022 by Jon Loomer - No Comments

Facebook removed a ton of detailed targeting options on January 19, far more than was expected. Here’s what you should do about it…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Targeting, Facebook Ads How To, Facebook Advertising, Facebook Interest Targeting, Meta

Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions

January 19, 2022 by Jon Loomer - No Comments

Your website custom audiences may be shrinking due to iOS and browser restrictions. Here is a list of 9 options you should consider using…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Targeting, Facebook Ads How To, Facebook Advertising, Facebook Instant Experience, Facebook Lead Ads, Facebook Lead Ads Custom Audiences, Facebook Page Engagement Custom Audiences, Facebook Video Views Custom Audiences, Facebook Website Custom Audiences, Instagram Account Custom Audience, iOS 14

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Blog
  • Membership
    ▼
    • Membership Info
    • PHC Login
    • Agencies
  • Help
    ▼
    • Short-Form Video Blueprint
    • One-on-One with Jon
  • Podcasts
    ▼
    • The Pubcast
    • Appearances
  • Free
    ▼
    • Newsletter
    • Safe Zones Template