Recent studies indicate 30% of interests used by Facebook advertisers for targeting are inaccurate. So what interests are used to target you?
The Interests That Facebook Advertisers Can Use to Target You
Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant
A recent study suggests that about 30-percent of Facebook interests used for ad targeting are inaccurate. Here’s what was found…
10 Facebook Website Custom Audience Strategies
I use website custom audiences in 10 primary ways using base methods, standard events, and custom events. Here’s exactly what I do…
Facebook Removed Thousands of Detailed Targeting Options
Facebook removed a ton of detailed targeting options on January 19, far more than was expected. Here’s what you should do about it…
Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions
Your website custom audiences may be shrinking due to iOS and browser restrictions. Here is a list of 9 options you should consider using…
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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