If you’re an organized Facebook advertiser, you need to use descriptive naming conventions — either manually or using name templates.
The Ideal Naming Convention for Facebook Advertising Campaigns
5 Ways You Aren’t Using Facebook Ad Reports
Are you using Facebook ad reports to their full potential? Here are five ways you can uncover goldmines of information about your campaigns…
Facebook Ads Reporting: Not All Website Clicks Are Created Equal
What is the quality of website traffic you’re driving when targeting fans, website visitors, lookalikes and interests? This experiment investigates…
Facebook Power Editor: Track and Optimize for Multiple Conversions
With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…
How to Create Effective Facebook Ad Reports for Clients
One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…
Training: Facebook Ads and iOS 14
Training: Facebook Ads & iOS 14
Jon Loomer
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