Are you using Facebook ad reports to their full potential? Here are five ways you can uncover goldmines of information about your campaigns…
The Ideal Naming Convention for Facebook Advertising Campaigns
The secret to an efficient Facebook advertiser who can quickly run informative custom ad reports is found within the campaign naming convention…
Facebook Ads Reporting: Not All Website Clicks Are Created Equal
What is the quality of website traffic you’re driving when targeting fans, website visitors, lookalikes and interests? This experiment investigates…
Facebook Power Editor: Track and Optimize for Multiple Conversions
With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…
How to Create Effective Facebook Ad Reports for Clients
One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…
Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?
Many Facebook advertisers using metrics like Clicks, CTR and CPC are over reporting their results. Here’s why…
Advanced Facebook Ads: View Performance by Placement and Demographics
Your Facebook ad reports can help you break down performance by age, gender, country, placement and more. Here’s how…