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Use Conditional Formatting to Add Value to Your Facebook Ad Reports
The Ideal Naming Convention for Facebook Advertising Campaigns
If you’re an organized Facebook advertiser, you need to use descriptive naming conventions — either manually or using name templates.
5 Ways You Aren’t Using Facebook Ad Reports
Are you using Facebook ad reports to their full potential? Here are five ways you can uncover goldmines of information about your campaigns…
Facebook Ads Reporting: Not All Website Clicks Are Created Equal
What is the quality of website traffic you’re driving when targeting fans, website visitors, lookalikes and interests? This experiment investigates…
Facebook Power Editor: Track and Optimize for Multiple Conversions
With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…
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Jon Loomer
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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