
Don’t obsess over metrics that don’t matter. Break metrics down into primary, secondary, and tertiary groups. Here’s what to consider…
Don’t obsess over metrics that don’t matter. Break metrics down into primary, secondary, and tertiary groups. Here’s what to consider…
Have you had issues with missing metric totals in Facebook Ads Manager? This isn’t a bug. There’s a reason for it, and here’s what to do…
Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”
What’s a good CPC? CPM? Cost Per Lead? Cost Per Purchase? It depends. It’s important you understand WHY and are able to communicate that.
There are multiple metrics related to clicks within ad reports. Do you know the difference between Facebook clicks? Knowing these differences is critical…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.