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Missing Metric Totals in Facebook Ads Manager: What to Do

April 10, 2022 by Jon Loomer - No Comments

Missing Metric Totals

Have you had issues with missing metric totals in Facebook Ads Manager? This isn’t a bug. There’s a reason for it, and here’s what to do…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Metrics, Facebook Ads How To, Facebook Ads Manager, Facebook Advertising

The Facebook Ads Metrics That Matter

December 1, 2021 by Jon Loomer - No Comments

Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Metrics, Facebook Ads How To, Facebook Advertising, Facebook Custom Conversions, Facebook Custom Events, Facebook Frequency, Facebook Landing Page Views, Facebook Reach, Facebook Standard Events

Facebook Ads: It Depends

November 29, 2021 by Jon Loomer - No Comments

What’s a good CPC? CPM? Cost Per Lead? Cost Per Purchase? It depends. It’s important you understand WHY and are able to communicate that.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Metrics, Facebook Ads How To, Facebook Advertising

The Difference Between Facebook Clicks

February 10, 2019 by Jon Loomer - No Comments

Facebook Ad Click Metrics

There are multiple metrics related to clicks within ad reports. Do you know the difference between Facebook clicks? Knowing these differences is critical…

Filed Under: Facebook

Tagged With: Facebook Ad Metrics, Facebook Ads How To, Facebook Advertising, Facebook Landing Page Views

Facebook Ad Metrics Updates: Clarification and Removal

February 25, 2018 by Jon Loomer - 13 Comments

Facebook Ad Metrics Updates

Facebook is making several changes, including adding labels to some and removing others, to provide clarity and transparency to their ad metrics. Here’s a breakdown…

Filed Under: Facebook Marketing News and Information

Tagged With: Facebook Ad Metrics

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Blog
  • Membership
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    • Membership Info
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  • Help
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    • One-on-One with Jon
  • Free
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