Jon Loomer Digital
For Advanced Facebook Marketers
  • Blog
  • Membership
    • Membership Info
    • PHC Login
    • Agencies
  • Help
    • Short-Form Video Blueprint
    • One-on-One with Jon
  • Podcasts
    • The Pubcast
    • Appearances
  • Free
    • Newsletter
    • Quiz
    • Ad Foundations
    • Safe Zones Template
Search
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Access the **AI ChatBot Beta** Trained on 140 Pages [JOIN MY WAITLIST]

Find Out More

Effective Meta Advertising: Key Metrics Simplified

May 23, 2023 by Jon Loomer - No Comments

Don’t obsess over metrics that don’t matter. Break metrics down into primary, secondary, and tertiary groups. Here’s what to consider…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Metrics, Facebook Ads How To, Facebook Advertising, Facebook CPM, Facebook CTR

Missing Metric Totals in Facebook Ads Manager: What to Do

April 10, 2022 by Jon Loomer - No Comments

Missing Metric Totals

Have you had issues with missing metric totals in Facebook Ads Manager? This isn’t a bug. There’s a reason for it, and here’s what to do…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Metrics, Facebook Ads How To, Facebook Ads Manager, Facebook Advertising

The Facebook Ads Metrics That Matter

December 1, 2021 by Jon Loomer - No Comments

Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Metrics, Facebook Ads How To, Facebook Advertising, Facebook Custom Conversions, Facebook Custom Events, Facebook Frequency, Facebook Landing Page Views, Facebook Reach, Facebook Standard Events

Facebook Ads: It Depends

November 29, 2021 by Jon Loomer - No Comments

What’s a good CPC? CPM? Cost Per Lead? Cost Per Purchase? It depends. It’s important you understand WHY and are able to communicate that.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Metrics, Facebook Ads How To, Facebook Advertising

The Difference Between Facebook Clicks

February 10, 2019 by Jon Loomer - No Comments

Facebook Ad Click Metrics

There are multiple metrics related to clicks within ad reports. Do you know the difference between Facebook clicks? Knowing these differences is critical…

Filed Under: Facebook

Tagged With: Facebook Ad Metrics, Facebook Ads How To, Facebook Advertising, Facebook Landing Page Views

  • 1
  • 2
  • NEXT PAGE »

Advertising Foundations: 8-Part Series [FREE]

Advertising Foundations: 8-Part Series [FREE]

There are 8 primary characteristics of successful Meta advertisers that separate them from the rest. Subscribe to get this free 8-part series emailed to your inbox.

Subscribe

Short-Form Video Blueprint

Short-Form Video Blueprint

Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).

Sign Up

Sign up to my Newsletter

Join more than 100,000 marketers and subscribe to my mailing list to keep pace in the world of Facebook advertising!

Click here to view our privacy policy.

PHC

Power Hitters Club
Jon Loomer

BOOST your Facebook Marketing Skills

The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.

Click here

One-on-One

One-on-One Training

Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.

Click Here

Podcast Widget

The Pubcast with Jon Loomer

Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.

Listen Now

Subscribe to Jon's Newsletter

Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.

Subscribe

Connect with me:

Tools

  • Facebook Ads FAQ
  • Facebook Glossary
  • Facebook Pixel Event Generator
  • Social Media Search Activity
  • Meta’s Earnings Reports
  • Privacy Policy

Services

  • Power Hitters Club
  • One-on-One Consulting
  • Agencies

Quick Links

  • About Me
  • Where Should I Start?
  • The Pubcast
  • Podcast Appearances
  • Blog
  • Where You Can Find Jon
  • Jon’s Advertising Philosophies
Jon Loomer Digital
For Advanced Facebook Marketers
Email: [email protected]
© 2023 Jon Loomer Digital
Website by Glass Mountains
  • Blog
  • Membership
    ▼
    • Membership Info
    • PHC Login
    • Agencies
  • Help
    ▼
    • Short-Form Video Blueprint
    • One-on-One with Jon
  • Podcasts
    ▼
    • The Pubcast
    • Appearances
  • Free
    ▼
    • Newsletter
    • Quiz
    • Ad Foundations
    • Safe Zones Template
We use cookies to ensure that we give you the best experience on our website. Is that ok?OkPrivacy Policy