Facebook removed the Compare Attribution feature, but you can still compare attribution using Standardize Attribution Setting in Ad Reports.
Standardize Attribution Setting: You Can Still Compare Facebook Attribution Windows
Example: Use URL Parameters to Verify Facebook Ads Results
I previously showed you how to use URL parameters to verify Facebook conversions. Here’s an example of how I uncovered 40% more conversions.
Facebook Ad Conversion Attribution: What You Need to Know
How Facebook reports conversions is often misunderstood. Here’s a breakdown of the conversion attribution windows and which ad get credit…
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