You can use bid strategies to help control how Facebook spends your budget in the ad auction, potentially to get great results. Here’s how.
Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap
How to Use Minimum ROAS Facebook Bid Strategy
If you want more control over your Facebook campaign, you can use a Minimum ROAS bid strategy while optimizing for Value. Here’s how…
Facebook Ad Bid Strategies: Lowest Cost and Target Cost
Advertisers can use Facebook ad bid strategies to get the lowest cost or set a target cost that may be better for scaling to higher budgets. Here’s an explanation of how and when to use both…
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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