Facebook Analytics is going away after June 30. Until then, make sure to use it to create these special custom audiences while you still can.
Facebook Page Engagement Custom Audiences: Target Those Who Interact
Advertisers have the ability to create Facebook Page Engagement Custom Audiences to target those who engage with their page or page content.
Create Facebook Custom Audiences for Lead Ad Form Engagement
You can create Custom Audiences for engagement with your Facebook lead ad forms. Here’s how, as well as some specific strategies…
Facebook Ads: Create Audiences of Those Who Engage on Instagram
Facebook advertisers can now create audiences of people who have engaged with their business profiles on Instagram, providing more targeting power.
The Evolution of Facebook Remarketing
Facebook remarketing is evolving to include more than targeting prior website visitors, opening the door for brands without high traffic to find success.