Meta ads optimization is a complete disaster in the new world of broad targeting. Here’s an example and a potential solution…
How Meta Could Improve Ads Optimization
When Broad Targeting Fails
Broad targeting is often effective at producing results, but there are specific situations when it is bound to fail. Here’s an example…
Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come
Meta’s recent removal of detailed targeting options is a reminder of what is likely to come. Are you prepared for the future of targeting?
How Much Does Meta Expand Your Audience?
There are four different ways that Meta might expand an audience beyond your targeting inputs. But how much does that audience expand?
The Future of Meta Ads Targeting
To predict the future of Meta ads targeting, start with where we’ve been and current trends. These changes are not only possible, but likely.
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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Jon Loomer
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The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my daily short-form videos. Nearly every day, I publish a 1-minute video with a short blog post.
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Short-Form Video Blueprint
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