Section 4: Wrap-up

You did it! You’ve completed Section 4: Advanced Strategies. This was quite a busy section, but here are a few highlights of what you learned:

  • How to optimize for any action, including offsite conversions
  • How to target your offline customers, and people like them
  • How to target people based on buying histories and lifestyles
  • How to optimize ads through split testing and Unpublished Posts
  • How to save time with Saved Target Groups
  • How to effectively drive traffic to your website with Domain Sponsored Stories

You have much to be proud of for getting this far — you’re on the verge of becoming a Power Editor Master… But WAIT!

Next is a BONUS SECTION! Here you’ll start integrating the Facebook Ads Reports with Power Editor. More on that soon!