Section 4: Advanced Strategies

Welcome to Section 4: Advanced Strategies. In this section you will learn…

  • How to optimize for any action, including offsite conversions
  • How to target your offline customers, and people like them
  • How to target people based on buying histories and lifestyles
  • How to optimize ads through split testing and Unpublished Posts
  • How to save time with Saved Target Groups
  • How to effectively drive traffic to your website with Domain Sponsored Stories

In Section 3, you started getting your feet wet with intermediate strategies. Now it’s time to take a step forward into the advanced topics.


Following are the lessons from this section:

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