Section 3: Intermediate Strategies

Welcome to Section 3: Intermediate Strategies. In this section you will learn…

  • How to create various ad types, including Promoted Posts
  • How to optimize via Placement options
  • How to target with precise interests and broad categories
  • How to reach Fans, friends of Fans and other non-Fans
  • The difference between the main bidding options
  • Editing, duplicating and pausing

In Section 2, you learned about how you can create a Facebook campaign and ad within Power Editor. Now it’s time to take a step forward into some slightly more advanced topics.


Following are the lessons from this section:

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