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Are Lookalikes Still Relevant?

This is something I’ve been wondering for a while… I know that some advertisers still swear by lookalikes, but I wonder if this is mostly out of habit and routine. We’ve been using them for years, and they’re something we’ve kept in our advertising toolbox. But maybe we don’t need it anymore. In most cases,… Read more »

Should You Turn Off Ads?

It’s common for advertisers to micromanage their ads, turning off the versions that get the worst results to leverage top performers. The thought is that by forcing the algorithm to only show the best ads, you’ll be more efficient. Here’s what I think… Countering the Algorithm Meta’s delivery algorithm updates in real time to get… Read more »

Update to Ad Previews

Meta is updating ad previews. Do you have the new design? You’ll see this message at the top: Old vs. New The old version featured one preview on the left, and you could select from different placements by clicking smaller thumbnails on the right. The new version features everything equally in two columns. At the… Read more »