Reach Optimization:
Master Class
Creative ways to use the Reach objective to retarget your hottest audiences
Featuring:
Jon Loomer
Training Overview
This training course features the recording of a previously hosted webinar.
In this course, you’ll learn everything you’ve ever wanted to know about creative ways to retarget your hottest audiences with Reach optimization.
Choose How to Access This Course
1-time payment of $197
Recurring monthly payment of $147
(cancel any time after the first month) View benefits of membership
Topics Covered
Facebook optimization is amazing, especially for cold and warm audiences. But, one of the biggest mistakes advertisers make is relying on Facebook optimization to reach their hottest audiences. The result will be reaching a small percentage of this powerful group while wasting money on high frequencies.
Reach optimization solves these problems.
In this training, we’ll focus on the following topics:
- The problem with Facebook optimization
- What is the Reach objective?
- The strengths and weaknesses of Reach optimization
- The types of audiences you should target with Reach
- How to effectively apply frequency capping
- Specific examples of Reach campaigns in action
- Creative campaign construction using Reach
What You’ll Learn
In this course, you’ll learn everything you’ve ever wanted to know about creative ways to retarget your hottest audiences.
You’ll learn the following:
- Step-by-step guide to setting up effective Reach campaigns
- How to isolate the hottest audiences to target with Reach
- How to create the audiences you’ll use in these campaigns
- A process for building a creative Reach campaign that works
Who Is This For?
- You are struggling to scale
- You feel like you can get more conversions from remarketing
- You are always looking for creative and unique strategies
Read more about Reach optimization:
Who is Jon?
Jon was first exposed to Facebook while working for the National Basketball Association in 2007. The NBA partnered with Faceobok (then 50 Million users and growing) to create an app (before you could create your own). He immediately fell in love with the platform and has been using it ever since.
Jon started this website and ultimately his business in 2011 after a pair of layoffs left him wanting more. He was determined to build a business around his family, consisting of his wife and three sons. He would no longer allow his business to keep him from seeing his boys grow up.
Jon considers himself an “accidental marketer.” He is not your typical high-pressure salesman because he doesn’t like being sold to. Jon provides practical advice for the typical marketer who wants to stand out in a sea of gurus, deception, and noise.
Choose How to Access This Course
1-time payment of $197
- Reach Optimization Master Class: Live training and replay
- Replays for prior courses
- Private Facebook group
- Library of Quick Video Tutorials
- Live weekly webinars and replays
- Happy Hour virtual get-togethers
Recurring monthly payment of $147
(cancel any time after the first month)
- Reach Optimization Master Class: Live training and replay
- Replays for prior courses
- Private Facebook group
- Library of Quick Video Tutorials
- Live weekly webinars and replays
- Happy Hour virtual get-togethers
- And Much More! View All Features