There’s an update to Traffic campaigns that will allow you to send people to your Facebook page.
Let’s discuss…
Conversion Location
Reminder: This is for the Traffic campaign objective only.
Within the ad set, you may see a new Conversion Location for “Instagram or Facebook.” This allows you to “send traffic to an Instagram profile, Facebook Page or both.”
If you don’t have this update, you’ll only have Instagram. This is how you would normally set a performance goal to maximize Instagram profile visits. But now you can send people to your Facebook page, too.
After choosing your identity, select your destinations. You’ll be presented with checkboxes so that you’ll be able to send people to your Instagram profile, your Facebook page, or both.
Ad Creation
When you create your ad, there will be two CTA buttons, one for Instagram and one for Facebook. You can’t customize these.
If you go to the advanced previews, you’ll see that the CTA button and destination used will depend on the placement. Facebook placements will send people to your page, and Instagram placements will send people to your profile.
It’s weird that the domain for the Facebook version says “Instagram.com,” but I created the different images for each version to highlight where each version goes. So it’s definitely going to Facebook, and it must be a display bug.
When Would You Use This?
You might use this if you don’t have a website to send people to. This is certainly more of a top-of-funnel action, and you should optimize for conversions when possible. But sometimes you have limited options.
