Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.
Facebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post Reach and avoid errors.
Has your Facebook ad performance slowed down? Here’s a few tips to bring them back to life and begin scaling them back up for profitable returns.
Facebook Reach can be confusing. This entry covers how to use Page-Level reporting on Facebook to better understand Facebook Page reach and avoid errors.
It’s time to clean up your Business Manager of old admins and employees, disconnect old ad accounts and pages, and ensure that your pixels are perfect. Here’s how…
Your Facebook Dynamic Product Ads can be more effective. Here’s a rundown of several optimization tips that can help improve your campaigns…
Jumpstart your campaigns and move the needle with Funnels and Lifetime Value within Facebook Analytics. This post takes a closer look at commonly asked questions related to these reports and some potential solutions.