How to Get Results Using Special Ad Categories
It can be a challenge to promote special ad categories because of the added restrictions on targeting. But it’s possible. Here’s how…
This is where advanced Meta advertisers go to sharpen their skills and stay on top of the constantly evolving world of advertising. It’s also where inexperienced advertisers go to become advanced.
It can be a challenge to promote special ad categories because of the added restrictions on targeting. But it’s possible. Here’s how…
Meta ads targeting has changed dramatically during the past year. Here are 20 resources to help understand where we are now and are going.
If your ads aren’t converting, there are eight primary reasons why. Don’t blame the algorithm. You control these things…
Do you have offline conversion events that need to be passed via the Conversions API? Here’s a simple way that uses Zapier and Google Sheets.
If you’re running into issues with low-quality advertising results (leads, clicks, or another action), there are six steps you can take.
Meta is rolling out the update that forces Advantage Detailed Targeting when using link click or landing page view performance goals.
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