As many of you already know, I’ve been working on a Facebook marketing eBook for the past month or so. It’s based largely on the content from this site, but focused in one area and neatly packaged. There are also three worksheets at the end of it that will help you as you think through […]
These coupons no longer exist, so the body of this blog post has been deleted. Even if you spend $1 per day, spend the amount of money it takes to run and start experimenting with Facebook ads.
While anyone who copies and pastes a Facebook update about hovering over your name to uncheck comments and likes qualiifies as misinformed, it’s clear there remains momentum behind an underlying sentiment. I’ve written two posts about the phenomenon (this one and this one) that continue to get steady traffic. Will asking friends to uncheck comments […]
A few months ago, Facebook launched subscriptions, giving people the ability to follow the public posts of others without becoming a “friend.” Likewise, this presented an opportunity for public figures to allow people to follow them in a less corporate and official way than becoming a “fan” of a page. As soon as this feature […]
I’ve had Facebook Timeline ever since it became available to “developers.” I updated my background image and also have found it useful when wanting to recall facts from the past. For example, my 10-year-old son just won the spelling bee for the second year in a row (kid’s a genius, right?), and I was wondering […]
You know how to create a Facebook ad. Now let’s focus on how to measure Facebook ad success. While there are four different Facebook ad types and unlimited places you can drive people with your ads, this tutorial will focus entirely on driving new fans with a standard Facebook ad. Tracking Cost Per Click While […]
Facebook gives you four different ways to advertise to their users: Page Like Stories, Post Like Stories, Page Post Ads and Facebook Ads for Pages. The first two are variations of Sponsored Stories. The third and fourth fall under the standard “Facebook Ad” designation. We’ve already covered standard Facebook ads and how to be successful […]