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Optimization and
Organization

Facebook ad account tips from the PROS

Featuring:

Andrew Foxwell

Jon Loomer

Topics Covered

  • What exactly we mean by account optimization and organization
  • How to set up a successful system for daily account maintenance
  • How to find hidden gaps related to bidding, creative, copy, and naming conventions
  • Exactly what levers to pull (and when!) in regards to placements, audiences, bids, and ad types
  • How to more carefully consider the customer journey while utilizing different ad units in different parts of the funnel
  • Specific strategies you should start implementing with automated rules
  • How to find hidden performance pockets you’ve previously overlooked

What You’ll Learn

You’ll receive the following:

  • Step-by-step optimization recommendations for your ads PLUS recommendations of how to keep track of what you’ve already done so you don’t repeat unnecessary steps moving forward
  • An easy-to-follow template for all your future ad builds
  • Andrew’s personal daily optimization checklist
  • A recommended calendar/schedule for account optimization
  • Delegation guide so you only focus on the critical components of account optimization and hand off the rest

Who Is This For?

This training is for advertisers who…

  • are ready to take back the time they are wasting on account management
  • want to use this new time for family, fun or even doing more work
  • are committed to making things easier so that they feel more enjoyment

This one-part course is for you if you’ve ever:

  • Wondered exactly what steps the pros are taking to optimize their ads every day and not waste time or money;
  • Been curious about how to properly organize multiple audiences, placements, reports, and creative tests so important cues don’t get missed;
  • Debated whether or not to switch to a new lookalike, pause a campaign, or test out new creative;
  • Wanted to schedule your time more efficiently while working in accounts;
  • Been confused about what exactly to look for, what specific steps to take, and what tweaks to make in the shortest amount of time while optimizing your accounts so you can focus on other work you have to do;
  • Generally felt behind the curve on what you should be doing in your accounts to make them better!

Who is Andrew?

Since co-founding Foxwell Digital, Andrew Foxwell and his wife Gracie have worked with over 250 businesses, non-profits, and organizations to launch, optimize, and manage more than $10 million in Facebook and Instagram advertising campaigns.

Past and present clients include Square, Eventbrite, Fitbit, KIND Snacks, Convince & Convert, Grand Ole Opry, and more. Andrew is a frequent contributor to Jon Loomer’s Pubcast, co-host of the Ecommerce Influence podcast, and has been featured in the New York Times, TechCrunch, and various other print/online publications.

When he’s not running Facebook ads, Andrew’s passions include being a proud goldendoodle dad and kayaking across Wisconsin’s beautiful lakes and rivers. Learn more about Andrew at foxwelldigital.com

 

Andrew has worked with some very Happy Clients

There are people who know social media advertising and there are people who are great to work with. Andrew and the entire Foxwell Digital team are the VERY rare blend of both. Highly recommended.

Jay Baer, President of Convince & Convert and New York Times, Best-Selling Author

The only team I trust for Facebook advertising is Foxwell Digital. They’ve helped many of my clients turn Facebook into one of the biggest profit generators for their businesses. I wouldn’t look anywhere else–this is the team you can trust.

Austin Brawner, Founder, Ecommerce Influence

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