Facebook page custom audiences allow you to create an audience of people who interacted with your page to be used in ad targeting.
Instagram Account Custom Audience
An Instagram account custom audience allows you to target people who engaged with your Instagram business account with Facebook ads.
Lead Form Custom Audience
Lead form custom audiences allow you to create audiences of people who engaged with your Facebook lead ad forms to be used in ad targeting.
Location Targeting
Default location targeting will include anyone living in or recently in your home country. You can target and exclude locations by country, state, region, city, zip code, and more. In 2023, Meta removed options to target people only living in, traveling in, or recently in a location.
Lookalike Audience
Lookalike audiences allow advertisers to reach people who are similar to an audience of people already close to you. Lookalike audiences are based on custom Audiences, which tend to include your current customers or people who have engaged with your business.