Audience

This is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more.

Broad Targeting

In most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No custom audiences, lookalike audiences, or detailed targeting. Instead, rely only on location and letting the algorithm do the work.

Catalog Custom Audiences

If you utilize a product catalog, you can create audiences of people based on their engagement with your products that can be used for targeting and exclusions in your ad set.