Facebook Graph Search can be an excellent tool for brands to learn more about who their Fans are and what other things they like. Marketers can use this information to craft their marketing messages as well as set up interest targeting for their advertising.
Following are examples of searches that I ran to learn more about the Facebook Fans of Jon Loomer Digital. Clearly, some of this information is more valuable than others.
Feel free to run similar searches to learn more about the people who like your Facebook Page!
1. Pages liked by people who like…
This is what they call “overlap.”
2. Pages liked by people who like [two pages]…
How about another qualifier! Now it gets interesting…
3. Favorite interests of people who like…
These are the things you should add to the Precise Interests area when targeting your Facebook ads.
Social Media obviously isn’t a surprise. But Photography and Travel? Interesting!
4. Groups of people who like…
Maybe you should join some of these groups?
5. Pages liked by Marketers who like…
That’s right, you can filter by occupation. Valuable!
6. Pages liked by people over the age of 25 who like…
Okay, now let’s focus only on people over the age of 25…
7. Pages liked by women who like…
Or filter by gender!
8. Pages liked by men over the age of 25 who live in Australia and who like…
Okay, let’s combine four different qualifiers now…
9. Favorite interests of women over the age of 25 who live in United Kingdom and who like…
And one more…
10. Places in Denver, Colorado visited by people who like…
My people like sports and fish!
11. Restaurants in Denver, Colorado visited by people who like…
Would be great for brick and mortar businesses.
12. Movies liked by people who like…
Sure, this may not be particularly helpful for my brand. But what if my business was in the entertainment industry?
13. Games played by people who like…
Again, this may be more helpful for a company that built a Facebook game. And you’d probably want to use more qualifiers like gender and age.
My Fans love Criminal Case!
14. Favorite music of people who like…
Happy to see there are no boy bands at the top!
Your Turn
Any other searches that you’ve found valuable that you’d like to add to the list? Let me know in the comments below!
