Unique Facebook Content Strategies with Josh Parkinson [Podcast]

Social Media PubcastJosh Parkinson of PostPlanner stopped by the Pubcast with an espresso and Bailey’s in hand, and the two of us got drunk on Facebook content strategies.

I peppered Josh with questions about to make my own Facebook publishing more efficient while sipping a Longboard Lager.

Topics in this episode include:

  • Is it smart to repost old content?
  • The most underrated component of EdgeRank
  • Frequency vs. Distribution
  • Using PostPlanner to bulk upload evergreen content
  • Content Engine vs. Google Reader
  • Post Gating vs. News Feed Targeting

Here are some links that were mentioned:

Make sure you check out PostPlanner’s awesome Facebook content posting tool. I’ve started using it for bulk scheduling, but will also be testing it out for content discovery.

Take a listen below. You also have several ways to access the Pubcast:

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