Thanks to Jackie Cohen and AllFacebook.com for inviting me to write a guest post about what appears to be a new advertising opportunity coming from Facebook.
I received an email recently from Facebook that included a very long survey. At first, I wasn’t clear if this was legit or a scam. I searched high and low and found nothing about this new ad unit. But AllFacebook.com confirmed with Facebook PR that this is the real deal.
The survey is incredibly revealing. It’s clear the purpose is to determine how much Facebook marketers will be willing to spend to “boost” their page posts in order to receive more likes, comments or conversions.
What do you think of the prospects of Boosted Posts? What would you pay to boost your posts?