In order to create a custom audience of your website visitors, what must be true?
(T/F) Facebook allows you to customize the text that you use by placement
Which of the following will a pixel *not* allow you to do?
(T/F) Facebook has their own WordPress plugin for adding the pixel to your website.
Where would you set URL/UTM parameters to track results?
(T/F) When using dynamic creative, you can provide up to 5 different CTA button options.
(T/F) You can create a custom audience of your competitor's customers or website visitors
(T/F) You are limited to standard events and cannot create events that are custom to your business.
Where would you set how to optimize?
Which of the following is NOT an example of an optimization option?