EXPERIMENT: Lesson Unlocked (6 Views)

Hey, welcome back to my experiment! I served you a Facebook ad because you have viewed 6 or more pages of my website during the past 180 days.

Today’s video lesson is embedded below…

You are likely aware of new challenges related to tracking, targeting, and optimization because of iOS 14+. When iOS users opt out of tracking, it impairs the tracking an advertiser can do.

For the purpose of this experiment, the most important thing is that it would remove people from website custom audiences. That’s bad because I want to exclude people after they view these lessons to help cut down on waste.

In some cases, eliminating iOS users may not be a good idea. But, I’ve discovered that under 10-percent of my overall traffic comes from iOS devices.

iOS Traffic

You can find this within Google Analytics by going to Audience > Technology > Browser & OS and then clicking on Operating System.

iOS Traffic

If you assume that half of those users opt-out of tracking, I can reasonably expect that 5-percent of my traffic will be omitted from website custom audiences. That’s obviously a small number, but I’m trying to be precise with this experiment.

Note that even if an iOS user opts out of tracking, they likely use a non-iOS device (like a laptop). Their activity there can continue to be tracked.

For the purpose of this experiment, though, I decided to work around iOS users. to do that, I selected “Android Devices Only” for Specific Mobile Devices and Operating Systems.

Device Targeting

To select this, you may need to click “Show More Options” under placements.

As a result, I’ll reach everyone while on a desktop OR on a mobile device, as long as that mobile device is an Android device.

To be clear, I do not see this as being necessary for all cases. Normally, I’m fine reaching iOS device users who may have opted out of tracking. I understand that this may lead to impaired results reporting and targeting. That’s just how things are these days.

Something else to try is optimizing for non-prioritized events. You should have ranked your top eight events for Aggregated Event Measurement. If you optimize for an event that isn’t listed within that eight, Facebook will not show your ads to people who have opted out of tracking.

If you want to get more tips served to you, you’ll need to first qualify! The next threshold to hit is viewing at least seven pages of my website in 180 days.

View Prior Lessons

I have multiple engagement thresholds for viewing lessons in this experiment. If you were already ultra-active on my website, it’s possible you’ll skip a few of the initial lessons. As a result, I will link to all prior lessons at the bottom of each one.

Here you go: