EXPERIMENT: Lesson Unlocked (3 Views)

Hey, welcome back to my experiment! I served you a Facebook ad because you have viewed 3 or more pages of my website during the past 180 days. I decided to crank it up to 180 days (from 30) to include more eligible people in the experiment.

A video of today’s lesson is embedded below…

These lessons will largely focus on how and why I set up this experiment. I love experiments. They allow me to get the most creative since the measure of success isn’t based heavily on results. It’s all about trying things to see what happens. The end goal is to learn and try new things that you can apply later.

As you may know, my plan here is to incentivize engagement. I want to reward those who have already engaged with me and encourage those who want to continue seeing these lessons to keep on engaging. It’s a way to gamify Facebook ads.

Gamification is a strategy rarely used among advertisers. Far too often, we take a very vanilla approach to our ads. We have a task and we create ads to accomplish that task. But it’s getting tougher and tougher to reach our goals.

It’s more difficult than ever to stand out these days. I swear it was so easy five or 10 years ago. All you needed was to know what you were doing because so few advertisers did. Your advantage, then, was competence.

But now, there are thousands, if not millions, of competent advertisers. The tried and true approach that you took five years ago isn’t good enough anymore. It’s time to do something different.

It’s not about gaming the system. It’s about gamifying it.

Make your ads fun. Make ads something people actually want to see. Use them as a way to surface exclusive offers and content that can’t be found elsewhere.

That’s the hope here. This isn’t normal content for me. It’s not following my typical model of publishing a blog post, emailing my list, and pushing it to my community. I’m creating something exclusive for a unique group. I want people to be inspired by the ads they see.

The process of “gamifying” covers two specific approaches to ads:

1. Rewarding prior loyalty or engagement. It’s as simple as giving discounts to those who bought before or are on your email list. Show an ad to a very special group.

2. Incentivizing new loyalty or engagement. Actions people take can be used to add them to new audiences. Those audiences can be used to surface new ads that consist of special offers and discounts that can’t be found elsewhere.

Make it fun!

One of my favorite experiments was one I ran a few years ago. Learn more about it by clicking the link below:

If you want to get more tips served to you, you’ll need to first qualify! The next threshold to hit is viewing at least five pages of my website in 180 days. The good news is that by viewing this page, you should be a step closer!

View Prior Lessons

I have multiple engagement thresholds for viewing lessons in this experiment. If you were already ultra-active on my website, it’s possible you’ll skip a few of the initial lessons. As a result, I will link to all prior lessons at the bottom of each one.

Here you go: