EXPERIMENT: Lesson Unlocked (25 Views)

Hey, welcome back to my experiment! I served you a Facebook ad because you have viewed 25 or more pages of my website during the past 180 days.

Today’s video lesson is embedded below…

We talked about audience saturation in a prior lesson, but I wanted to revisit it 13 lessons later to see how things change as the audience shrinks.

Audience saturation is the percentage of a potential audience you have reached. My goal is to reach all — or close to all — of the people within a potential audience in this experiment. So, I want to reach a 100% audience saturation.

However, the problem is that we never truly know how big the potential audience is. Facebook provides some estimate ranges, but we’ve even seen that these numbers aren’t necessarily dependable.

So, what I’m focusing on now is the number of NEW people I’m reaching in a given ad set every day. So, I may reach 500 people, but maybe only 100 were reached for the first time. Frequency cap will impact that.

In the video at the top, I realized I was wasting money on the large audiences in this experiment because I wasn’t using wide enough frequency caps. So, even though I was far from saturating the audience, I was reaching the same people every day. I was able to correct this, to a point, with frequency caps. But I’d still do it differently if I had it to do all over again.

With the most recent audiences, though, I am reaching close to full saturation very quickly. Within four or five days, the number of new people I reach is very small — and that’s not because I’m reaching the same people, like with the earlier lessons.

One reason I know this is because I’m not reaching my daily budgets anymore. Facebook is reaching as many people as they can — those who are online and those I allow Facebook to reach due to capping.

This experiment shows how, with small audiences, you can quickly reach a high saturation while spending very little. But “small” is the key here. This especially applies to audiences that have fewer than 1,000 people.

If you want to get more tips served to you, you’ll need to first qualify! The next threshold to hit is viewing at least 26 pages of my website in 180 days.

View Prior Lessons

I have multiple engagement thresholds for viewing lessons in this experiment. If you were already ultra-active on my website, it’s possible you’ll skip a few of the initial lessons. As a result, I will link to all prior lessons at the bottom of each one.

Here you go: