
Building a new brand from scratch can be a challenge. But here’s how to do it with the help of Facebook passion pages and advertising…
Building a new brand from scratch can be a challenge. But here’s how to do it with the help of Facebook passion pages and advertising…
How valuable is your Facebook fan base? Use this exercise to find out how many of your fans visited your website, opted in or bought from you.
Do Facebook fans still matter? When it comes to ad targeting, you may be surprised by my answer. Of course, there’s a huge caveat…
There are nine main factors that impact cost per conversion when running Facebook ads. Advertisers must understand them in order to succeed…
When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here’s a guide to help you understand when to use each…
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