How to Create a Successful Facebook Ad Campaign

In a prior tutorial, I discussed the steps to creating a standard ad on Facebook. Today, I’m going to cover the strategies associated with how to create a successful Facebook ad campaign. Set Your Strategy Before you even create your first Facebook ad, you need to determine your goals. What are you looking to accomplish?… Read more »

How to Create a Facebook Ad

If you run a brand page, there is no faster way to grow your number of fans than through Facebook advertising. It’s an incredibly easy process that can fit into anyone’s budget. I’ll eventually cover how to run and manage a Facebook ad campaign as well as the various forms of Facebook advertising. But this… Read more »

Sponsored Stories coming to Facebook Ticker

Mashable reports that Facebook is introducing sponsored stories to the Ticker. Alright, before you get out your pitchforks, let’s make sure we establish why we’re angry. What is a sponsored story? First, here’s the generic definition of a sponsored story, as it applies to the typical (non-advertising) user: Sponsored Stories are stories that are eligible… Read more »

Facebook Subscriptions vs. Facebook Page

It wasn’t long ago that I wondered aloud why some people would manage both a personal Facebook profile and a Facebook page of their personal brand. Particularly after Facebook launched subscriptions, why not just allow anyone to read your public posts? But on second thought… I allow for subscriptions of my public content, but lately… Read more »

Best Practices: How to Make a Successful Facebook Page Post

In a prior post, I discussed ways that you could better engage your fans on Facebook. In this tutorial, I am going to get into the details of what an engaging post looks like. Whether it’s brevity, including imagery, editing the title or description, tagging other pages or using a call to action, there are… Read more »