Cause Marketing on Facebook

[message type=”custom”] [custom_frame_left shadow=”on”] [/custom_frame_left] The following is a guest post by Ehren Foss, the CEO of HelpAttack!, which is a platform for using any kind of online content to support a cause with microdonations and awareness. As part of your cause marketing campaign, you can use HelpAttack! to donate – and ask your audience… Read more »

How to Get More Facebook Likes: Write More Good Content

Content is King Yeah, yeah. We’ve all heard it a million times. You need content. You need good content. You need a lot of it. It’s what keeps your social media accounts fresh and drives up your search engine results. But we often say things with authority that simply aren’t true. It’s nice to have… Read more »

The Reason Social Media Campaigns Fail

This is a subject that’s been on my mind lately. I keep asking myself… What are the reasons that social media campaigns fail? …and I keep coming back to one thing. Sure, lack of knowledge contributes. Lack of planning. Lack of resources. Lack of time. If you were to create a list, these items would… Read more »

Tagging Sessions: The Underground Facebook Page Liking Scam

I feel so naive. I’ve been on Facebook for five years. I first used it for business purposes five years ago when the NBA (I was an employee) partnered with Facebook to have an application developed. Yes, this was so long ago that you couldn’t create your own app. And this was when businesses had… Read more »