How to be Strategic with your Facebook Page

Back when Facebook pages first became “all the rage” among brands, conventional wisdom was that you had to have one if you were serious about your business. Now, this wasn’t necessarily a false statement, but it lacked any big picture thinking. While the sentiment was correct, most companies jumped in blindly without knowing the how… Read more »

How to Create a Facebook iFrame for your Business Page

In prior tutorials, we’ve discussed the benefits and power of using Facebook iFrames. Now we’re going to get into the details of how you can create your own. 1. Create the Content If you have a WordPress site, let me save you some trouble. Install the Facebook Tab Manager by David Carr. I wish I… Read more »

Why Your Facebook Page Needs iFrames

Earlier this year, Facebook did away with FBML, their mark-up language that allowed page administrators to create custom tabs. They replaced that technology with iFrames. After a bit of early scrambling and complaining, brands have realized the power and benefits of using iFrames. What It Is In its purest form, an iFrame is an HTML… Read more »

How to Create a Welcome Tab on your Facebook Page with Static HTML

In a prior tutorial, I talked about there being a couple of main options for creating a Welcome tab for your Facebook page. The simplest — requiring the least expertise and patience — is to use the Static HTML: iframe tabs application. This tutorial will focus on how to create a Welcome tab on your… Read more »

Welcome Tab on your Facebook Page: App or iFrame?

[This is a three part series about creating a welcome tab for your Facebook page. This tutorial will focus on two of your options (self-hosting and using a third party app). There will then be two separate tutorials for how you would accomplish each option.] If you’ve created a Facebook page for your brand, you… Read more »