How to Create a Facebook Page Photo Strip

Note: Since Facebook moved to Timeline, Photo Strips are no longer part of the design. If you are a brand or business with a Facebook page, one often overlooked tool at your disposal is the photo strip at the top of your page. Get creative, and it can really pop and set your page apart… Read more »

How to Use Facebook Page Post Ads

A Facebook page post ad is exactly what it sounds like. It’s an ad based on one of your Facebook page posts. Could be a status update, link share, video, photo, Facebook Question, or whatever it is you’ve shared on your page’s wall. You can select any recent post you’ve made, provide the custom post… Read more »

The Most Important Facebook Advertising Metric

I’ve shown you How to Create a Facebook Ad. I’ve also shown you How to Create a Successful Facebook Ad Campaign. Heck, I’ve even shown you How to Measure Facebook Ad Success. But today, I’m going to talk about the only Facebook advertising metric that matters. Cost Per Like Previously, I took you through the… Read more »