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WCA Lookalike: Target Facebook Users Similar to Website Visitors

February 12, 2014 by Jon Loomer - 28 Comments

Facebook Website Custom Audience Lookalike

Facebook now allows you to target users similar to people who have visited your website in ads via Lookalike Audiences. Here’s all you need to know…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Audiences, Facebook Lookalike Audiences, Facebook Website Custom Audiences

Facebook Call-to-Action Buttons: Create for Ads and Organic Posts

February 10, 2014 by Jon Loomer - 111 Comments

Facebook Call-to-Action Buttons

You can now add native call-to-action buttons to organic link posts and Facebook ads. Here’s how you can do it!

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Call-To-Action Button, Facebook Power Editor

Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)

January 28, 2014 by Jon Loomer - 212 Comments

Facebook Website Custom Audiences

Facebook is rolling out Website Custom Audiences — possibly the most intriguing update that’s been made to advertising in quite some time.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Audiences, Facebook Power Editor, Facebook Website Custom Audiences

More than Reach: How to Check These Important Metrics

December 22, 2013 by Jon Loomer - 8 Comments

More Than Just Reach How to Check Other Data

Your Facebook page’s Organic Reach is probably down, but what about the metrics that matter? Here is a step-by-step guide for how you can check…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Insights, Facebook Organic Reach, Facebook Reach

Facebook FBX: How to Target Key Email Recipients

December 2, 2013 by Jon Loomer - 9 Comments

Facebook FBX Retargeting Lists

Did you know that you can retarget users who have opened your emails with Facebook ads? This is done with FBX, using Perfect Audience. Here’s how…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook FBX, Facebook Marketing, Perfect Audience

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For Advanced Facebook Marketers
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