Facebook now allows you to target users similar to people who have visited your website in ads via Lookalike Audiences. Here’s all you need to know…
WCA Lookalike: Target Facebook Users Similar to Website Visitors
Facebook Call-to-Action Buttons: Create for Ads and Organic Posts
You can now add native call-to-action buttons to organic link posts and Facebook ads. Here’s how you can do it!
Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)
Facebook is rolling out Website Custom Audiences — possibly the most intriguing update that’s been made to advertising in quite some time.
More than Reach: How to Check These Important Metrics
Your Facebook page’s Organic Reach is probably down, but what about the metrics that matter? Here is a step-by-step guide for how you can check…
Facebook FBX: How to Target Key Email Recipients
Did you know that you can retarget users who have opened your emails with Facebook ads? This is done with FBX, using Perfect Audience. Here’s how…
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