Facebook pixel events are critical for optimization, tracking, retargeting, and more for marketers. That’s why the new Event Setup Tool is so helpful.
How to Use the Facebook Pixel Event Setup Tool
How to Duplicate a Saved Audience in Facebook Ads Manager
Rebuilding audiences in Ads Manager to make minor changes can be time-consuming. This article outlines a quick workaround to duplicate a saved audience.
How I Promoted My SMMW Speaking Session
Last week, I spoke at Social Media Marketing World. To drive attendance to my session, I created a Facebook ad. Here’s exactly what I did and the results…
Understanding “Recently In” Facebook Ad Location Targeting
Location targeting on Facebook can be a powerful tool. Here, we dive into detail on the Recently In location target in particular.
Facebook Ads Manager Changes: How to Keep Up
Facebook Ads Manager changes regularly. Keeping track of those changes can be challenging. Thankfully, there are some resources that can help.
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