Be ethical to a fault. Make it a habit. Pushing the line has short-term benefits but bad long-term risks. Know the lines you will not cross.
Be Ethical to a Fault for Meta Advertising Longevity
Update Your Meta Advertising Assumptions
If you’ve advertised for multiple years, do not get stuck in your ways. Things change. You need to change, too. Update your assumptions…
Meta Announces Big Changes to Website Conversion Campaigns
Meta is rolling out huge changes to website conversion campaigns, eliminating most of the steps related to Aggregated Event Measurement…
Meta Advertising Expectations and the Most Common Phrase
Meta advertising is complex. Clients and potential clients ask simple questions and expect simple answers. Embrace “it depends….”
Understand the Meta Ads Algorithm
It’s important that you understand how the Meta ads algorithm works. It has strengths and weaknesses that can help or hurt you. Here’s why…
Advertising Foundations: 8-Part Series [FREE]
Advertising Foundations: 8-Part Series [FREE]
There are 8 primary characteristics of successful Meta advertisers that separate them from the rest. Subscribe to get this free 8-part series emailed to your inbox.
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Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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Jon Loomer
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The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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