You can use bid strategies to help control how Facebook spends your budget in the ad auction, potentially to get great results. Here’s how.
Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap
How to Use Minimum ROAS Facebook Bid Strategy
If you want more control over your Facebook campaign, you can use a Minimum ROAS bid strategy while optimizing for Value. Here’s how…
How to Use Value Optimization for Facebook Ads
Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here’s how.
Facebook Potential Reach Changes to Estimated Audience Size
Facebook is making a change to ad set creation, replacing Potential Reach numbers with an Estimated Audience Size range. Here are the details.
Facebook Attribution Setting Default Changes Again
The default Facebook Attribution Setting has changed again — now back to 7-day click and 1-day view. Here’s what it means for your ads…
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