There is a lot for Facebook advertisers to know related to iOS 14 and related changes. Here is an extensive collection of iOS 14 resources.
iOS 14 Resources for Facebook Advertisers
The Experiment 2021: Ads Don’t Have to Suck
Six years ago, I ran a Facebook ads experiment that was hugely successful. I’m doing it again, but differently, and you can participate!
Where Are My Client’s Hidden Facebook Events?
When configuring Facebook web events for Aggregated Event Measurement, are you noticing hidden events? Here’s why and what to do…
How to Optimize for a Client’s Configured Facebook Events
Now that there’s an 8-event limit, agencies report an inability to access and optimize for a client’s configured Facebook events. Details…
How to Share Facebook Custom Conversions
If you need access to a custom conversion for optimization, reporting, or configuring events, it needs to be shared. It’s not that easy…
Training: Facebook Ads and iOS 14
Training: Facebook Ads & iOS 14
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