Facebook Ads Manager changes regularly. Keeping track of those changes can be challenging. Thankfully, there are some resources that can help.
Facebook Ads Manager Changes: How to Keep Up
How My Evergreen Facebook Campaign Works
An evergreen Facebook campaign is one that perpetually reaches a new audience for months at a time. Here is an example of a campaign I’m running…
Change: Pages Can Join Facebook Groups
Pages can now join Facebook groups. While potentially good for brands in groups, this also has the potential to harm group content. You can turn this off…
How to Target Referral Traffic with Facebook Ads
You can target referral traffic with Facebook ads based on where people came from to visit your website. You need to first update your pixel. Here’s how…
Facebook Campaign Budget Optimization Becomes Fixed Default
Beginning in September, Campaign Budget Optimization will be a default, and you’ll no longer be able to set budgets at the ad set level. Here are details…
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