Video breakdowns can help you understand how auto-play and sound contribute to the performance of your Facebook ads. Here’s how…
Video Breakdowns Provide Important Context for Facebook Ads Actions
Success Metrics for Facebook Instant Experience Ads
Instant Experience is a unique and immersive Facebook ad format. Here are the metrics you can use to measure performance…
Customer Hub and Drafts: How to Share Facebook Ad Mockups with Clients
How do you share Facebook ad mockups with clients to get approval before going live? Here are two approaches, including Customer Hub…
Addressing the Reactions to the Shutdown of Facebook Podcasts
Meta shut down Facebook Podcasts, and the marketing world has lots of opinions (many misguided). Here are my responses…
Meta Shuts Down Facebook Podcasts
Meta is shutting down Facebook Podcasts. The damage is less about what we’re losing and more about what could have been. Let me explain…
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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