Recently, I walked you through all of the ways I am conducting virtual live streams — so many that it was one of the longest posts I’ve ever written. Today, I want to take a closer look at how I schedule and conduct a Facebook Live interview session using BeLive (not an affiliate link). There… Read more »
Many business owners and marketers are being forced to conduct more of their business online, due to the latest health crisis. In some cases, this is a crash course for those who aren’t sure where to start. I’ve been doing everything online for the life of my business, nearly nine years now. Webinars, Facebook Live,… Read more »
When should you change your messaging due to a crisis? When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. COVID-19 is impacting everyone in some way. How we conduct business, how… Read more »
A month ago, I started a Messenger ad that surveyed users related to their advertising experience. Here’s a breakdown of those results…
Are you still using the Facebook Boost button? It’s time to move on to Ads Manager and the many features you’re missing. Here are 23 reasons why…
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