Pages can now join Facebook groups. While potentially good for brands in groups, this also has the potential to harm group content. You can turn this off…
Change: Pages Can Join Facebook Groups
How to Target Referral Traffic with Facebook Ads
You can target referral traffic with Facebook ads based on where people came from to visit your website. You need to first update your pixel. Here’s how…
Facebook Campaign Budget Optimization Becomes Fixed Default
Beginning in September, Campaign Budget Optimization will be a default, and you’ll no longer be able to set budgets at the ad set level. Here are details…
How to Manage Facebook Ad Frequency
A high Facebook ad frequency is often one of the reasons ads stop working. Here are several methods you can use to manage and control your frequency…
Facebook Attribution: View Top Sources for Conversions
What are your top sources of website registrations and revenue — both on and off of Facebook, paid and organic? Use Facebook Attribution to find out…
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