When you turn on Advantage+ Creative, your Facebook ads will be automatically optimized based on your audience. Here’s how it works…
Advantage+ Creative: Automatically Optimize Facebook Ads
How Meta Could Leverage Outbound Clicks
Meta could leverage Outbound Clicks to assist advertisers who send users to third-party sites (like Amazon) with optimization and targeting.
Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers
If you optimize for ViewThru and get hard-to-believe results, it could be due to the Audience Network Rewarded Video placement. Here’s why…
Meta Quarterly Earnings Q2 2022: Topline Observations
Meta has released their quarterly earnings report for Q2 2022. Here we cover topline observations and link to a data navigational tool.
How Lead Filtering Can Improve the Quality of Meta Lead Ads
You can now use Lead Filtering to improve the quality of your leads from Meta Lead Ads. Here’s how it works and how you can use it…
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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