Until now, advertisers were unable to optimize for or track Facebook custom events without mapping to custom conversions. That’s changed…
How to Optimize For and Track Facebook Custom Events
How to Use Facebook Automated Rules to Prevent Auction Overlap
Auction Overlap can cause ad sets with overlapping audiences to underperform. You can manage this with Automated Rules. Here’s how…
Audience Targeting Options Facebook Needs in the Age of Less Tracking
Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…
Elimination of the 72-Hour Pause for Facebook Ad Set Optimization
Facebook has removed the 72-hour pause of ad sets related to Aggregated Event Measurement changes in official documentation.
Campaign Optimization Using Non-Prioritized Facebook Events
Some Facebook advertisers are now able to optimize for non-prioritized events, a great workaround for a challenging limitation.
Training: Facebook Ads and iOS 14
Training: Facebook Ads & iOS 14
Jon Loomer
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