Create Facebook Ads that Initiate a Phone Call

There are times when advertisers don’t want to send users to a landing page. They desire an ad that, when clicked, starts a phone call with a sales rep. The phone call is the ultimate goal, and any other action is simply delaying that conversion. There are now two ways to do this: Using Reach… Read more »

How to Create and Use Custom Metrics in Facebook Ads Manager

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting, but that’s a section that many advertisers neglect. It made little sense, really,… Read more »