Facebook groups are being updated to include admin features like Insights, scheduled posts, removed member cleanup and more. Here’s what you need to know…
How to Find Customer Lifetime Value
To create a value-based Lookalike Audience, you first need to generate a file of customer lifetime value. These are the steps I use to do just that…
Facebook Ads: Create a Value-Based Lookalike Audience
Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here’s how.
Geography and the Problem with Facebook Ads Optimization
When Facebook optimizes your ads, they look to get the most actions for the lowest price. This can present problems with quality. Here’s a case study…
How to Create Conditional Answers for Facebook Lead Ad Forms
You can now create conditional answers for Facebook lead ad forms to collect information specific to answers previously given on the form. Here’s how…
Facebook Ad Conversion Attribution: What You Need to Know
How Facebook reports conversions is often misunderstood. Here’s a breakdown of click and view conversion attribution windows and which ad get credit…
My 15 Facebook Ad Campaigns
Here’s a complete analysis of the 15 Facebook ad campaigns that I’m running right now to drive traffic, build my email list, and sell products…
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