In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website. This is a big deal…. Read more »
This is a step-by-step guide on how I set up and conduct webinar-style Facebook Live sessions using Ecamm Live.
Recently, I walked you through all of the ways I am conducting virtual live streams — so many that it was one of the longest posts I’ve ever written. Today, I want to take a closer look at how I schedule and conduct a Facebook Live interview session using BeLive (not an affiliate link). There… Read more »
Many business owners and marketers are being forced to conduct more of their business online, due to the latest health crisis. In some cases, this is a crash course for those who aren’t sure where to start. I’ve been doing everything online for the life of my business, nearly nine years now. Webinars, Facebook Live,… Read more »
When should you change your messaging due to a crisis? When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. COVID-19 is impacting everyone in some way. How we conduct business, how… Read more »