URL parameters give advertisers a tool for measuring impact of their paid and organic efforts. Here’s how they work and how to set them up…
How to Use URL Parameters for Facebook Ads Tracking
The Problems with Facebook Ads Optimization
There are inherent problems with how Facebook ads optimization works that can lead to misleading results and watered-down audiences.
Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap
You can use bid strategies to help control how Facebook spends your budget in the ad auction, potentially to get great results. Here’s how.
How to Use Minimum ROAS Facebook Bid Strategy
If you want more control over your Facebook campaign, you can use a Minimum ROAS bid strategy while optimizing for Value. Here’s how…
How to Use Value Optimization for Facebook Ads
Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here’s how.
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