Google Trends is a powerful tool for identifying opportunities based on social media search activity. This article covers tips on how to do this.
Using Google Trends to Identify Social Media Opportunities
Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time
I’m running an experiment that has yielded some incredible results so far. CTR as high as 63% and Cost Per Website Click as low as $.01. Here’s how…
Should You Use Interest Targeting of Your Organic Facebook Posts?
Will limiting the reach of your organic posts to the fans who have specific interests help distribution? Here’s a test to take a look…
An Experiment: Facebook Ads Don’t Have to Suck
What if Facebook ads provided value rather than being a necessary evil? What if people desired to see and engage with them? Check out this experiment.
Facebook Ads Reporting: Not All Website Clicks Are Created Equal
What is the quality of website traffic you’re driving when targeting fans, website visitors, lookalikes and interests? This experiment investigates…
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