The Facebook parent company is rebranding to Meta for presumably lots of reasons. One is to reflect the company’s new focus. Does it matter?
iOS 14 Resources for Facebook Advertisers
There is a lot for Facebook advertisers to know related to iOS 14 and related changes. Here is an extensive collection of iOS 14 resources.
The Experiment 2021: Ads Don’t Have to Suck
Six years ago, I ran a Facebook ads experiment that was hugely successful. I’m doing it again, but differently, and you can participate!
How Campaign Budget Optimization (CBO) is Performing Around The World
Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward. Testing CBO – Discovering Pros and Cons… Read more »
Facebook Ad Metrics Updates: Clarification and Removal
Facebook is making several changes, including adding labels to some and removing others, to provide clarity and transparency to their ad metrics. Here’s a breakdown…