The Facebook parent company is rebranding to Meta for presumably lots of reasons. One is to reflect the company’s new focus. Does it matter?
Facebook is Meta, But Does It Really Matter?
iOS 14 Resources for Facebook Advertisers
There is a lot for Facebook advertisers to know related to iOS 14 and related changes. Here is an extensive collection of iOS 14 resources.
The Experiment 2021: Ads Don’t Have to Suck
Six years ago, I ran a Facebook ads experiment that was hugely successful. I’m doing it again, but differently, and you can participate!
How Campaign Budget Optimization (CBO) is Performing Around The World
Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward. Testing CBO – Discovering Pros and Cons… Read more »
Facebook Ad Metrics Updates: Clarification and Removal
Facebook is making several changes, including adding labels to some and removing others, to provide clarity and transparency to their ad metrics. Here’s a breakdown…
Short-Form Video Blueprint
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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