Facebook advertisers can now create audiences of people who spent the most time on their website. Here’s how…
The Death of Brands that Care About People
The death of brands on Instagram? How about the death of brands that care about people? Let’s take a closer look at what an algorithm could mean…
No, A Landing Page Is Not Enough
If you think that all you need is a landing page to run a business with Facebook ads, think again. Here’s why…
Faceboocalypse: Report Proves Flaws in Facebook Reach and Shares
NewsWhip recently reported a steep drop in Facebook shares. Was this due to a drop in organic reach? Or was something else up? Here’s what happened…
Facebook Organic Reach is Changing: Should Brands Share More Links?
Reports are that Facebook links now get the most reach. Before you change your entire posting strategy, read this…
How to Find Facebook Advertising Success While Playing the Long Game
Most Facebook advertisers base success on immediate returns. While that can lead to profits, long-term success is found while playing the long game…
No, Facebook Organic Page Reach Is Not Dead
According to dozens of reports, Facebook killed organic reach for pages. Of course, this is far from the truth. But whatever gets clicks, right?