Facebook Attribution
Training

Unleashing the power of Facebook’s new tool

Featuring:

Andrew Foxwell

Jon Loomer

Topics Covered

  • What exactly we mean by attribution and how it is measured
  • Common pitfalls to attribution and popular software solutions
  • Important differences between the FB Attribution Tool and measurement tools on other platforms
  • Overview of multi-touch attribution, multi-device challenges, and attribution windows
  • Super deep dive into the FB Attribution Tool itself, including what problems it seeks to solve, why it was created, what it doesn’t do, and what we’ll be watching for in coming weeks/months

What You’ll Learn

In this course, you’ll learn everything you’ve ever wanted to know about Facebook’s NEW Attribution Tool — and then some!

You’ll receive the following:

  • Step-by-step guide to setting up the FB Attribution Tool the right way, with Andrew and Jon leading you through the entire process
  • Easy-to-follow modules for various complex and confusing concepts, including pixel connection, adding new platforms, data sources, attribution windows, and much more
  • Real-time reports, scenarios, and screenshots from folks already using the FB Attribution Tool and how they’re translating those results into action
  • Resource list of helpful videos, tutorials, and articles for additional clarity and context
  • Lots more!

Who Is This For?

If you’re curious what all the fuss is about Facebook’s NEW Attribution Tool and if it’s actually going to help you translate ad results to your boss, increase your client’s marketing budget, and/or demystify the customer’s path to purchase on your site–then this course is definitely for you.

This one-part course is for you if:

  • You feel like other marketers and agencies know something you don’t when it comes to attribution
  • You’ve already set up Facebook’s new Attribution Tool but you’re not sure if you took the proper steps
  • You haven’t yet set up Facebook’s new Attribution Tool and you want to ensure everything is in tip-top shape moving forward
  • You need clearer, more concise answers you can share with your team and your clients
  • You want more informative reports that you can pull effortlessly

Who is Andrew?

Since co-founding Foxwell Digital, Andrew Foxwell and his wife Gracie have worked with over 250 businesses, non-profits, and organizations to launch, optimize, and manage more than $10 million in Facebook and Instagram advertising campaigns.

Past and present clients include Square, Eventbrite, Fitbit, KIND Snacks, Convince & Convert, Grand Ole Opry, and more. Andrew is a frequent contributor to Jon Loomer’s Pubcast, co-host of the Ecommerce Influence podcast, and has been featured in the New York Times, TechCrunch, and various other print/online publications.

When he’s not running Facebook ads, Andrew’s passions include being a proud goldendoodle dad and kayaking across Wisconsin’s beautiful lakes and rivers. Learn more about Andrew at foxwelldigital.com

 

Andrew has worked with some very Happy Clients

There are people who know social media advertising and there are people who are great to work with. Andrew and the entire Foxwell Digital team are the VERY rare blend of both. Highly recommended.

Jay Baer, President of Convince & Convert and New York Times, Best-Selling Author

The only team I trust for Facebook advertising is Foxwell Digital. They’ve helped many of my clients turn Facebook into one of the biggest profit generators for their businesses. I wouldn’t look anywhere else–this is the team you can trust.

Austin Brawner, Founder, Ecommerce Influence

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