Ads Manager Reporting
Master Class

Training Overview

Evaluating performance is one of your most important jobs as an advertiser. Are you focusing on the right metrics? Are you failing to uncover the broader story? Ads Manager and Custom Reports, when used incorrectly, can lead to bad decisions and bad results.

Topics Covered

This live and pre-recorded training will focus on the following:

1. REPORTING BASICS: What to look for when evaluating the performance of your campaigns
2. CUSTOM METRICS: Learn how to develop valuable metrics when Facebook doesn’t tell the entire story
3. STANDARDIZED ATTRIBUTION: Master an important tool for understanding when and how people converted
4. SAVED COLUMNS: Create reports that work for you based on each situation
5. CUSTOM FORMATTING: Build reports that POP with color to help you quickly evaluate performance
6. VALUABLE BREAKDOWNS: Uncover segmented performance details related to demographics, placement, and more
7. FILTERS, TAGS, AND SEARCHING: Easily find the information that you need
8. SAVED REPORTS AND EXPORTS: Learn how to create and share reports with clients or team members

The live training will provide a ton of information, but there will also be pre-recorded video modules that include content not covered during the live session.

Ways to Access

1. Power Hitters Club – Elite is my most exclusive community. Members will get access to the live training and the replay for as long as they are members.

2. Non-members can sign up for the training only, and you’ll have access to it for as long as it’s relevant.

The training will take place at two different times:

• For Training Only members
  October 27th, 2022 at 4pm EDT
• For PHC – Elite members
  October 26th, 2022 at 4pm EDT