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Evergreen Campaign Training

Learn how to defeat ad fatigue and create your own Evergreen Facebook Campaigns with this step-by-step training.

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Facebook advertising strategies for the ethical marketer

Join Jon as he navigates the latest advanced tools, features, and strategies that can help you master Facebook advertising.

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Jon hosts free webinars that provide the building blocks for successful Facebook advertising.

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Want Jon's personal recommendations? He's available for virtual one-on-one sessions where you can work with him to discuss your current advertising efforts and put together a new plan.

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Evergreen Campaign Training

Learn how to defeat ad fatigue and create your own Evergreen Facebook Campaigns with this step-by-step training.

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Change: Pages Can Join Facebook Groups

February 18, 2019 by Jon Loomer - No Comments

Facebook Pages in Groups

Pages can now join Facebook groups. While potentially good for brands in groups, this also has the potential to harm group content. You can turn this off…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Groups

The Difference Between Facebook Clicks

February 10, 2019 by Jon Loomer - No Comments

Facebook Ad Click Metrics

There are multiple metrics related to clicks within ad reports. Do you know the difference between Facebook clicks? Knowing these differences is critical…

Filed Under: Facebook

Tagged With: Facebook Ad Metrics, Facebook Ads How To, Facebook Advertising, Facebook Landing Page Views

How to Target Referral Traffic with Facebook Ads

February 7, 2019 by Jon Loomer - No Comments

Target Website Referral Traffic with Facebook Ads

You can target referral traffic with Facebook ads based on where people came from to visit your website. You need to first update your pixel. Here’s how…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ad Targeting, Facebook Ads How To, Facebook Advertising, Facebook Pixel, Facebook Pixel Parameters

Facebook Campaign Budget Optimization Becomes Fixed Default

February 4, 2019 by Jon Loomer - No Comments

Facebook Campaign Budget Optimization

Beginning in September, Campaign Budget Optimization will be a default, and you’ll no longer be able to set budgets at the ad set level. Here are details…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Campaign Budget Optimization

How to Manage Facebook Ad Frequency

January 29, 2019 by Jon Loomer - No Comments

Facebook Ad Frequency

A high Facebook ad frequency is often one of the reasons ads stop working. Here are several methods you can use to manage and control your frequency…

Filed Under: Facebook Marketing Tutorials

Tagged With: Evergreen Facebook Campaign, Facebook Ads How To, Facebook Advertising, Facebook Daily Unique Reach, Facebook Frequency, Facebook Frequency Capping

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • About
    ▼
    • Podcast
    • Newsletter
  • Training
    ▼
    • Evergreen Campaigns
    • FB Attribution
    • Optimization & Organization
    • Q4 Dynamic Ads
    • Q4 Planning
    • Scaling
    • Business Manager
    • Power Hitters Club
    • One-on-One
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