When Do Targeting Inputs Matter?
When are your targeting inputs respected as tight constraints? When are they only suggestions? When is your audience expanded? A comparison.
This is where advanced Meta advertisers go to sharpen their skills and stay on top of the constantly evolving world of advertising. It’s also where inexperienced advertisers go to become advanced.
When are your targeting inputs respected as tight constraints? When are they only suggestions? When is your audience expanded? A comparison.
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests…
Meta lets advertisers test new AI generation features that aren’t yet part of the core Advantage+ Creative toolbox. Here’s how…
Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.
I ran a split test of complete identical ad sets and ads. The result was chaos, and there was plenty to be learned from it.
Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
While I have a paid community who have access to my countless premium resources, I also create free content for those on a budget or getting exposed to me for the first time.
The Power Hitters Club is a community of hundreds of advertisers with extensive experience in Facebook Marketing. Those who are serious about maintaining their sharp skills with Facebook ads join the PHC. We support one another, share strategies and case studies, and alert one another of new features and how to use them.
I make sure that we focus on developing and expanding value creation and innovation. This means that we are always thinking about how to better serve our members. I stay curious about how to make things better and easier for all stakeholders. And I make sure Jon is encouraged, supported, and challenged so that we have a business that is productive, profitable, and most importantly, that we are proud of.
I write content for Jon’s site (which you can check out here), and I engage with advertisers in our Power Hitters Club communities to dive deeper on issues related to Facebook and Instagram ads.
I oversee Jon’s Power Hitters Club membership process and relations, identifying potential and existing member needs as well as responding to membership queries. I also collaborate with other team members to optimize the customer journey experience.
Myself and my team help Jon with all matters relating to the websites (design & development), WordPress, and integration. We’re also very interested in areas such as online privacy, & Facebook Conversions API etc.
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