Facebook Deprecation Message – Lead Forms Instant Experience

Lead Forms Instant Experience Deprecation

Set Up a Lead Ad with an Instant Experience Instant Form

Please note: the feature that allowed advertisers to create an Instant Experience form for Lead Ads has been deprecated and is no longer available for use. You will no longer be able to create lead ads with the Brand Awareness, Reach or Traffic objectives using this feature; you will only be able to create a lead ad using the Lead Generation objective moving forward.

If you are currently running Lead Ads Instant Experience campaigns, keep in mind that any existing campaign you’ve created will continue to run, however on December 13, 2019 all campaigns using this feature will stop delivery.

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